PSY

Graphic Designer based in NYC with 1 year of experience working with design agencies. Skilled in creating cohesive brand systems through typography, illustration, and motion.

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Brand Identity

Ladder
Machinify

Motion Graphics

What does Christmas smell like?

©2025 mynameispsy

PSY

Ladder

Credits: Fictive Kin

Brand Identity, Logo, Web, Art Direction

Ladder is a federal assistance program helping students access grocery benefits through SNAP. By translating complex paperwork into a seamless mobile experience, ladder helps low-income individuals and families access nutritious food.

The visual identity emphasizes progress and achievement by creating a gradient color palette that represents each step, creating a “winning” feeling for users, much like climbing a ladder. Guiding users through a clear, step-by-step journey, the brand identity feels progressive and energetic.

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