PSY

Graphic Designer based in NYC with 1 year of experience working with design agencies. Skilled in creating cohesive brand systems through typography, illustration, and motion.

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Brand Identity

Ladder
Machinify

Motion Graphics

What does Christmas smell like?

©2025 mynameispsy

PSY

Machinify

Credits: Fictive Kin

Brand Identity, Logo, Web, Art Direction

Machinify is an AI-based company accelerating intelligent healthcare payments. With a unique blend of technical innovation and human expertise, Machinify envisions a future where payers work smarter and faster.

The core visual elements express flexibility and frictionless flow through a system of diamonds and squares. The typographic palette balances technology and humanity: the sans-serif typeface KMR Apparat conveys modernity and precision, while the serif Fabric brings warmth and approachability. The new brand identity and website are built on the values of clarity, trust, and adaptability, translating complex systems into a human-centered experience.

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