PSY

Seoyeon Park is a graphic designer based in New York. She holds a BFA in Design from the School of Visual Arts. She specializes in brand identity, typography.

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Brand Identity

SpaceX
Curva
Keith Haring Exhibition
The Orchid Show
New 

Motion Graphics

Relationship
What does Christmas smell like? 










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PSY


Keith Haring Exhibition

Brand Identity, Typeface Design



Keith Haring's work is characterized by the repetition of stylized shapes outlined in black line and often filled with bright colors. Design a custom typeface that resonates with the style of Keith Haring’s work and create exhibition branding for MoMA. The letterforms are inspired by the lines that show the movement of the characters. Create various applications by playing with the logo.